The Impact of Innovation Strategy on Organizational Success: A Study of Samsung

Nor Fitrah Binti Mohd Haizar, Daisy Mui Hung Kee, Lai Mei Chong, Jing Han Chong


The purpose of this study is to examine the impact of Samsung’s innovative strategy on organizational success. Today, the smartphone market has been fast evolving and it becomes a necessity to mankind. Samsung, one of the giant players which dominates the global smartphone market, has carried out innovative strategies, such as releasing smartphones with new features that cater the needs of customers, and achieves higher sales compared to its competitors in the smartphone market. This study emphasizes the innovative strategies that lead to Samsung's success. Besides, this study also looks at Samsung's opportunity and creativity to gain smartphones innovative leadership based on the 5G emerging technology. The finding of this study indicates that innovative strategy is positively related to the success of the organization.

Full Text:



Almutairi, M., Mehta, S., Al Rashidi, F., Villa, M. A., & Anggawinata, F. (2019). Analysis of Samsung's internationalization process and the strategies implemented to generate an effective positioning of its brand and products in foreign markets. Journal of the community development in Asia, 2(1).

Aslan, Y. (2019). Innovation Strategy: Analysis of Samsung’s Innovation Strategy. Retrieved from’s_Innovation_Strategy

Chacon, M. D. M., & Rajawat, A. (2019). A Case Study on Huawei Technologies. Journal of the community development in Asia, 2(3), 29-36.

Chau, M. (2018). IDC - Smartphone Market Share - Vendor. IDC: The Premier Global Market Intelligence Company. Retrieved from

D.Patel, P. J., & R. Kathiriya, D. D. (2018). Advanced Wireless Networks: Vision and Future of 5g Wireless Mobile Technology. International Journal of Recent Trends in Engineering and Research, 4(3), 141–149.

Electronics Co, S. (2019). Consolidated Statements of Financial Position. Retrieved from

Electronics, S. (2019). 5G Core Vision. Retrieved from

Events, R. (2020, March 26). Hi-Tech | eft - Supply Chain & Logistics Business Intelligence. Retrieved from

Ge, X., & Zhang, W. (2019). Challenges of 5G Green Communication Networks. In 5G Green Mobile Communication Networks (pp. 1-27). Springer, Singapore.

Gnanakumar, B. (2017). Vicious Cross-licensing Strategy for Technology Spread: Case Study of Samsung Electronics. In International Business Strategy (pp. 301-315). Palgrave Macmillan, London.

Jean, A. T. (2017). An analysis of the impact of innovation on the competitiveness of smartphone manufacturers. International Journal of Management Research and Reviews, 7(9), 872-892.

Kaylynn C. (2019). Strategic Thinking and Effective Change: Samsung - 4728 Words Retrieved from

Kim, W., & Seong, J. (2010). Catching‐up and post catching‐up strategies of latecomer firms: Evidence from Samsung semiconductor. Asian Journal of Technology Innovation, 18(2), 115-142.

Newsroom, S. (2013, February 8). Samsung’s Product Innovation Team 2: Ideas in Action. Retrieved from

Newsroom, S. (2016, February 1). Samsung Electronics Unveils Transformative Innovations for Smarter Living at the Southeast Asia Forum 2016. Retrieved from

Newsroom, S. (2018, March 15). Where NEXT for Tech Innovation in 2018. Retrieved from

Oputa, E. A., & bin Ahmad, F. (2019). Semiotic Advertising by International Firms: A Comparative Study of Premium Smart Phone Brands in China, South Korea and USA. International Journal of Applied Business and International Management, 4(1), 38-45.

Richter, F. (2012, August 17). Statista Infographic: Apple Outclasses Samsung in Terms of Profitability. Retrieved from

Ross, S. (2019). Samsung Vs. Apple: Comparing Business Models (AAPL, SSNLF). Investopedia. Retrieved from

Stefan. (2013, February 12). Android Authority: Samsung doesn’t try to change the world, they just want to give it what it wants. Retrieved from

Stone, M. (2020, February 24). Samsung Business Insights: What Is 5G? A Beginner’s Guide. Retrieved from

Talbot, D. (2014, September 19). MIT Technology Review: Samsung’s New 5G Offers Superfast Downloads for Joggers. Retrieved from

Walgrove, A. (2015). The Content Marketing Showdown: Apple vs. Samsung. Contently. Retrieved from

Wedellsborg, T. W., & Miller, P. (2014, November 2). How Samsung Gets Innovations to Market. Retrieved from

Wulff, E., Kee, D. M. H., Halttunen, E., Kara, H., & Pakarinen, N. (2019). An analysis on how Samsung can improve their environmental work by adding new ecological transportation method of goods. Asia Pacific Journal of Management and Education, 2(3), 55–66.



  • There are currently no refbacks.

Published by : Association of International Business & Professional Management

Editorial Office:
Association of International Business and Professional Management (AIBPM) JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
+62 341 366222

ISSN 2655-2035 (Online)

Asia pacific journal of management and education (APJME) INDEXED: