Calvin Sinatra, Fauziah Isnaini, Yeremia Alfa, Matthew T, Miftahul Husna, Brian M. Mcmahon, Al Shammary


Sahid Montana is one of the 3 star hotels located in Malang City. The hotel is very close to downtown Malang and traditional nuances. In order increase the market of the hotel, Sahid Montana trying to enter international market. The he method that used to achieved this purpose is through tourism, esspecially in Malang city, Indonesia. This tourism program also have another purpose. The purpose is to develop existing tourism in the city of Malang. Sahid Montana trying to offer some interesting packages such as the natural state of Malang to attract foreign consumers of this city.

To be better known to foreign levels, make Sahid Montana appear marketing with event-level events abroad. Sahid Montana aslo make a cooperation with another party in order to achieved their purpose. The party are travel agency, government, Sahid Montana Group, ect. This cooperation also give benefits for each side.

This distribution channel and marketing methods has been choosed by team 12, because have more benefits, and easy to be implemented. The parnership’s benefits of this method are for Sahid Montana, another party, government and tourism industry in Malang city. Beside it, the marketing’s benefits are bigger range of promotion, lowwer cost and high effectivenes and efficiency.


Hotel Sahid Montana, Tour Packages, Marketing Strategy, International

Full Text:



Parvinen, Petri (2014). Strategic Marketing and Business Performance: A Study in Three European “Engineering Countries”. https://research.aston.ac.uk/portal/files/14308680/Strategic_marketing_and_business_performance.pdf. Accessed on November 6th 2017

Bach, Christian (2014). Technological Factors to Improve Performance of Marketing Strategy. http://www.asee.org/documents/zones/zone1/2014/Student/PDFs/15.pdf. Accessed on November 6th 2017

Naz, Fatima (2014). Word of Mouth and Its Impact On Marketing. http://www.ijsrp.org/research-paper-0114/ijsrp-p25121.pdf. Accessed on November 6th 2017

Hajli, Nick (2014). A Study of The Impact of Social Media on Consumers. https://www.lyfemarketing.com/wp-content/uploads/2015/05/Compressed-PDF.pdf Accessed on November 6th 2017

Al, Amypoh (2015). Deriving Consesus Ranking Via Multi Criteria Decision Making Methodology. https://arxiv.org/ftp/arxiv/papers/1201/1201.1604.pdf. Accessed on November 6th 2017

Paquette, Howlly (2013). Social Media As A Marketing Tool: A Literature Review.http://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1001&context=tmd_major_papers. Accessed on November 6th 2017

Zarantonello, Lia (2013). The Impact of Event Marketing on Brand Equity: The Mediating Roles of Brand Experience and Brand Attitude. https://www0.gsb.columbia.edu/mygsb/faculty/research/pubfiles/5932/event_marketing_brand_equity.pdf. Accessed on November 6th 2017

Quelch, John (2008). An Exploration of Marketing’s Impacts on Society “A Perspective Linked To Demotracy”. http://www.hbs.edu/faculty/Publication%20Files/Exploration%20of%20Marketing%27s%20Impact%20on%20Society,%20Quelch,%20Jocz,%202008_c30aca32-351a-49bd-8c45-801f9cac6f98.pdf. Accessed on November 6th 2017

Agafonofa, Anna (2016). Marketing Mix for Ecommerce. https://www.google.co.id/url?sa=t&rct=j&q=&esrc=s&source=web&cd=22&cad=rja&uact=8&ved=0ahUKEwjNhIfEnPXXAhVDMI8KHTQcAkA4FBAWCDAwAQ&url=http%3A%2F%2Fwww.ijese.net%2Fmakale_indir%2F956&usg=AOvVaw3fZOM4PFkyeFcrXluJZ2IS. Accessed on November 6th 2017

Leila, Chebli (2013). The Impact of The Effectiveness of a Buzz Marketing Campaign on the Image, Awareness an Purchasing Decision: The Moderationg Role of Involvement http://ibimapublishing.com/articles/JMRCS/2013/584547/584547.pdf. Accessed on November 6th 2017

Bearden, William (2005). Market Orientation: A Meta-Analytic Review And Assessment of Its Antecedents And Impact On Performance. http://bear.warrington.ufl.edu/weitz/mar7786/Articles/kica%20etal%202009.pdf. Accessed on November 6th 2017

Ahmed, Selim (2013). The Effects of Marketing Mix on Consumer Satisfaction: A literature Review of Islamic Perspective. https://tujise.org/content/5-issues/3-volume-2-issue-1/2-m2/14-43-3-pb.pdf. Accessed on November 6th 2017

Zaman, Khanza (2012). Impact of Internal Marketing on Market Orientation and Business Performance. http://www.ijbssnet.com/journals/Vol_3_No_12_Special_Issue_June_2012/8.pdf. Accessed on November 6th 2017

Brodeur, Frederic (2014). The Impact of Generation on Marketing Strategy. https://www.contextuallearning.nl/wp-content/uploads/2016/02/impact-of-generations-strategie.pdf. Accessed on November 6th 2017

Julian, Craig (2005). The Impact Of Barriers To Export on Export Marketing Performance. https://epubs.scu.edu.au/cgi/viewcontent.cgi?referer=https://www.google.co.id/&httpsredir=1&article=1322&context=comm_pubs. Accessed on November 6th 2017

Mustafa, Ashraf (2014). The Impact of Service Marketing Mix 7P’s In Competitive Advantage to 5 Stars Hotel- Case Study Amman, Jordan. http://www.zuj.edu.jo/wp-content/staff-research/economic/dr.hameed-al-taee/2.pdf. Accessed on November 6th 2017

Stephen, Andrew (2018). The Role of Digital and Social Media Marketing in Consumer Behavior. http://eureka.sbs.ox.ac.uk/5851/1/Stephen_CurrentOpinionPsych_101215.pdf. Accessed on November 6th 2017

Bahanot, Sandeep (2011). A Study on Impact Of Social Media On Company Performance. http://siescoms.edu/images/pdf/A%20STUDY%20ON%20IMPACT%20OF%20SOCIAL%20MEDIA%20ON%20COMPANY%20PERFORMANCE.pdf. Accessed on November 6th 2017

Buttle, Francis (1998). Word of Mouth: Understanding and Managing Referral Marketing. http://d3.infragistics.com/wp-content/uploads/2013/08/Word-Of-Mouth-JSM1.pdf. Accessed on November 6th 2017

Dawood, Ayub (2016). Impact of Marketing Mix on Consumers Being Behavior in Organic Product. http://euroasiapub.org/wp-content/uploads/2016/11/4FMOct-4125-3.pdf. Accessed on November 6th 2017

Birjandi, Hamid (2013). “Customer segmentation based on ‘benefit sought approach’: Case of Sehat shampoo in Iranian market”. https://journalissues.org/wp-content/uploads/2014/07/Birjandi-et-al.pdf. Accessed on December 12th 2017

Moradian, Mohamma (2015). “Examine The Relationship between Pricing Strategy and Market Capabilities”. http://www.ijsk.org/wp-content/uploads/2015/04/4-PRICING-STRATEGY.pdf. Accessed on December 12th 2017

Lennart (2015). “Explaining Risk Perception. An Evaluation of The Psychometric Paradigm in Risk Perception Research.” http://www.svt.ntnu.no/psy/Torbjorn.Rundmo/psychometric_paradigm.pdf. Accessed on December 12th 2017

DOI: https://doi.org/10.32535/ijabim.v2i2.12


  • There are currently no refbacks.

Copyright (c) 2018 Calvin Sinatra, Fauziah Isnaini, Yeremia Alfa, Matthew T, Miftahul Husna, Brian M. Mcmahon, Al Shammary

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Flag Counter

Published by : 

AIBPM Publisher

Editorial Office:

JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
+62 341 366222
Email: journal.ijabim@gmail.com (Administrator), 
           ijabimeditor@ejournal.aibpm.org (Editorial)
Website: http://www.ejournal.aibpm.org

Supported by: Association of International Business & Professional Management 

If you are interested to get the journal subscription you can contact us

ISSN 2614-7432 (Print)
ISSN 2621-2862 (Online)

DOI: Prefix 10.32535 by CrossREF

International Journal of Applied Business and International Management (IJABIM) INDEXED:




This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.