MALANG FLOWER CARNIVAL AS LAUNCHING PAD FOR FARIZ HOTEL MALANG

Gian Avila Chandra, Andrea Torres, Jessica A. Zacny, Thalita Aldrianita, Aisah Anugerah Qadri

Abstract


Fariz is hotel located in a strategic place near airport and culinary spot.Currently the management of Fariz hotel do not think foreign tourist as a target market. Fariz hotel still lacks some resource to do an international promotion. Fariz hotel currently using online application and website to promote their service. Their current customer mainly is tour and travel or a company. Fariz hotel potencies are its strategic location and affordable price.
The team suggested a promotion program using Malang Flower Carnival as the theme. The program is a bundle package that use Malang Flower Carnival attractiveness to catch foreign tourist interest. This program is not only promote Fariz hotel but also promote Indonesian culture.Malaysia, China, and Australia are countries which both interested in Indonesian culture and have the most tourist visiting Indonesia. That countries are the main target for this promotion program. Fariz hotel management are agreed to do international marketing as long as the marketing program is makes sense and suitable with the current Fariz hotel situations. The team suggest that Fariz hotel should improve the English of their human resource, focusing their target segment, and participate in promoting Malang Flower Carnival.

Keywords


Malang Flower Carnival, Culture, Malang Government, Fariz Hotel.

Full Text:

PDF

References


Anggraeni, P 2017,Kunjungan Wisatawan Asing ke Malang Ditargetkan Naik 6-10 Persen, Malang Today,Viewed 14 October 2017,https://malangtoday.net/malang-raya/kota-malang/kunjungan-wisatawan-asing-malang-ditargetkan-naik-6-10-persen

Armstrong, G and Kotler, P 2011, Principles of Marketing, 14th edn, Pearson Education, London.

Arslanian, S 2017,The 10 Most Beautiful Towns In Indonesia, Culture Trip,Viewed 13 October 2017, https://theculturetrip.com/asia/indonesia/articles/the-10-most-beautiful-towns-in-indonesia .

Badan Pusat Statistik 2017,Jumlah Tamu Asing pada Hotel Bintang Menurut Provinsi, 2003-2015 (Ribuan),Viewed 14 October 2017, https://www.bps.go.id/linkTabelStatis/view/id/1376.

Badan Pusat Statistik 2017, Wisatawan Mancanegara yang Datang ke Indonesia Menurut Kebangsaan, 2000-2016, Viewed 13 October 2017, https://www.bps.go.id/linkTabelStatis/view/id/1394 .

Bidang Informasi Publik 2017,Ratusan Peserta Meriahkan Malang Flower Carnival 2017,Pemerintah Kota Malang, Viewed 14 October 2017, http://malangkota.go.id/2017/09/11/ratusan-peserta-meriahkan-malang-flower-carnival-2017 .

Cahyu, 2017,Malang Flower Carnival Siap Digelar 10 September 2017, liputan6, Viewed 13 October 2017, http://lifestyle.liputan6.com/read/3078020/malang-flower-carnival-siap-digelar-10-september-2017.

Dent, J 2011, Distribution Channels: Understanding and Managing Channels to Market, Kogan Page, London.

FIUTS 2017,CulturalFest International Expo — FIUTS, Viewed 8 November 2017,http://www.fiuts.org/events/culturalfest/expo.

Guilding, C 2012, Accounting Essentials for Hospitality Managers, Routledge, Abingdon.

Hill, AV 2010,The Encyclopedia of Operations Management – 2010 Edition: A field manual and encyclopedic glossary of operations management terms and concepts, Clamshell Beach Press.

Khan, M 2007, Consumer Behaviour, New Age International, New Delhi.

Kotler, P & Keller, KL 2009, Marketing Management, Upper Saddle River, N.J. Pearson Prentice Hall.

Lee, K 2008,‘Online Leisure Hotel Selection Criteria and Booking Behaviour of Young Middle-Income Singaporeans’, BEng thesis, University of Nevada, Nevada.

Lockyer, T 2005,‘Understanding the dynamics of the hotel accommodation purchase decision’,International Journal of Contemporary Hospitality Management, vol. 17, no. 6, pp.481-492.

McDonald, M & Meldrum, M 2013, The Complete Marketer: 60 Essential Concepts for Marketing Excellence, Kogan Page, London

Odin, H 2017,Malang Flower Carnival Siap Pamerkan Kostum Dunia, CNN Indonesia, Viewed 13 October 2017, https://www.cnnindonesia.com/gaya-hidup/20170831150556-307-238654/malang-flower-carnival-siap-pamerkan-kostum-dunia.

Robertson T 2015,Difference Between Push & Pull Marketing, Chron, Viewed 8 November 2017, http://smallbusiness.chron.com/difference-between-push-pull-marketing-31806.html




DOI: https://doi.org/10.32535/ijabim.v2i3.25

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Gian Avila Chandra, Andrea Torres, Jessica A. Zacny, Thalita Aldrianita, Aisah Anugerah Qadri

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Flag Counter

Published by : Association of International Business & Professional Management
Editorial Office:
Association of International Business and Professional Management (AIBPM) JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
Phone:
+62 341 366222
Email:
aibpm.publisher@gmail.com
Website:
http://aibpm.org

ISSN 2614-7432 (Print)
ISSN 2621-2862 (Online)

International Journal of Applied Business and International Management INDEXED: