To What Extent Does Ericsson Adapt Their Organisational Culture When Opening A Branch in A New Culture?

Lea Christiane Neupauer, Daisy Mui Hung Kee, Helen Ghebregziabher, Jaska Leander Triem, Ida Annica Margareta Antonsson, Anshuman Singh, Danah Naji Alkhoudher, Rafael Alvin Susanto


Telefonaktiebolaget LM Ericsson (Ericsson) is a Swedish telecom company with branches all over the world. It is not a secret that a company with branches in several diverse cultures has to decide what extent the organization will go in adapting the host culture into the new branch. This essay will focus on Ericsson and a few cases on how well Ericsson decided to incorporate host cultures into their organization. The cases picked will mainly be in Asia due to the greater cultural difference between the Asian host culture and their European home culture.


Ericsson, organizational culture, host culture, multiple case study, Europe, Asia

Full Text:



Ericsson. (2019): About us: Ericsson. (2019): Building 5G network: Ericsson. (2019): Ericsson in Germany: (Accessed on 11/30/2019) Ericsson. (2019): Ericsson in India: red-articles(Accessed on 11/03/19) Ericsson. (2019): Ericsson in India, in: on 11/03/19) Ericsson. (2016). Ericsson and Google partner to deliver Pay TV experience for consumers. Ericsson corporate communication: iver-pay-tv-experience-for-consumers Ericsson. (2019). Marketing and Communications: Hofstede insights. (2019): Country Comparison:,sweden/.(Accessed on 11/30/2019) Hofstede insights. (2019): Country Comparison:,sweden/(Accessed on 11/03/19) Schulz, Karen. (2019).Verizon and Ericsson first in the world to introduce cloud-native technology in a live wireless core network environment. Business insider: ld-to-introduce-cloud-native-technology-in-a-live-wireless-core-network-environment 1028352999



  • There are currently no refbacks.

Copyright (c) 2020 International Journal of Applied Business and International Management

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Flag Counter

Published by : Association of International Business & Professional Management
Editorial Office:
Association of International Business and Professional Management (AIBPM) JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
+62 341 366222

ISSN 2614-7432 (Print)
ISSN 2621-2862 (Online)

DOI: Prefix 10.32535 by CrossREF

International Journal of Applied Business and International Management INDEXED: