International Marketing Management: PT. Sampoerna Tbk

Abdi Suryo Laksono, Marcel Marcel, Daisy Mui Hung Kee, Liu Mengjiao, Loh Yi Fang, Low Xin Yi, M. I. Mahavira Zein


The announcement of the cigarette excise tax increase made on September 13, 2019 was very surprising, but Sampoerna respected the President's decision. At present, Sampoerna is working to determine how to manage the impact of the increase. While waiting for the details of the excise tax policy to be officially released, Sampoerna intends to submit two recommendations to the Government to support the continuation of employment.

Full Text:




  • There are currently no refbacks.

Copyright (c) 2020 International Journal of Applied Business and International Management

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Flag Counter

Published by : Association of International Business & Professional Management
Editorial Office:
Association of International Business and Professional Management (AIBPM) JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
+62 341 366222

ISSN 2614-7432 (Print)
ISSN 2621-2862 (Online)

DOI: Prefix 10.32535 by CrossREF

International Journal of Applied Business and International Management INDEXED: