ENHANCING MARKETING OF FARIZ HOTEL THROUGH COORPERATING WITH GLOBAL TRAVEL AGENT
Abstract
Author gives an idea to make Fariz hotel entering international market. The author planned business to business co-operation to bring Fariz hotel to international. By cooperating with foreign travel agents who have package tours to Indonesia, Fariz Hotels can be added in the hotel list for the travel agent. The author chose to cooperate with foreign travel agents because the foreign tourists who will traveling usually entrusted the choice of hotel to travel agents. By entering the list of hotels in Fariz travel agent hotel will be more easily visited by foreign tourists.
After cooperating with foreign travel agent, Fariz hotel will determine the right price for hotel package, hotel package price for foreign guests is certainly more expensive compared to domestic visitors, but with a slightly higher price than domestic price. With this price foreign guests will have a better service that equivalent to international budged hotel.
Full Text:
PDFReferences
Academy, P 2017, Marketing Theories - The 7Ps of the Marketing Mix, in , Professionalacademy.com, viewed 30 November 2017, https://www.professionalacademy.com/blogs-and-advice/marketing-theories---the-marketing-mix---from-4-p-s-to-7-p-s.
Badan Pusat Statistik 2017, viewed 30 December 2017, https://bps.go.id/linkTableDinamis/view/id/807.
Before, During, and After: The Fine Art of Communicating with Clients 2017, viewed 4 November 2017, http://www.travelmarketreport.com/articles/Before-During-and-After-The-Fine-Art-of-Communicating-with-Clients.
Distribution Channel 2017, viewed 30 November 2017, http://www.investopedia.com/terms/d/distribution-channel.asp.
Fariz Hotel Malang | Hotel Transit Murah di Malang 2017, viewed 4 November 2017, http://farizhotel.com/.
Fariz Hotel Malang 2017, viewed 4 November 2017, https://www.pegipegi.com/hotel/malang/fariz_hotel_965004/?stayYear=2017&stayMonth=12&stayDay=15&stayCount=2&roomCrack=100000&afCd=PGI&errorNotification=no_inventory.
Kotler. P, (2010), Marketing management. (millenniun ed.), Upper Saddle River: Prentice Hall International.
Indonesia, H, Malang, H & Hotel, F 2017, Fariz Hotel di Malang, in , Hotels.com, viewed 4 November 2017, https://id.hotels.com/ho642564/fariz-hotel-malang-indonesia/.
Investments, I 2017, Industri Pariwisata Indonesia | Indonesia Investments, in , Indonesia-investments.com, viewed 30 November 2017, https://www.indonesia-investments.com/id/bisnis/industri-sektor/pariwisata/item6051?.
Jumlah Kedatangan Wisatawan Mancanegara per Bulan ke Indonesia Menurut Pintu Masuk 2017, viewed 30 November 2017, https://data.go.id/dataset/jumlah-kedatangan-wisatawan-mancanegara-per-bulan-ke-indonesia-menurut-pintu-masuk.
Lazaridismarmor, (2017), ISO/CE, http://www.lazaridismarmor.eu/HistoricEvents/ISOCECertification/tabid/514/language/en-US/Default.aspx, Viewed 21 november 2017.
Marketing Mix Definition - 4Ps & 7Ps of the Marketing Mix 2017, viewed 30 November 2017, http://marketingmix.co.uk/.
McCarthy. E. J, (1960), Basic Marketing: A Managerial Approach, Homewood, USA.
Promotion 2017, viewed 30 November 2017, http://www.investopedia.com/terms/p/promotion.asp.
Push pull marketing strategies - Marketing made simple 2017, viewed 6 December 2017, http://marketing-made-simple.com/push-pull-marketing-%20strategies/.
Schneider. D, (2017), What is Personal Selling? (Proven Weapon for B2B Sales) - Ninja Outreach. Ninja Outreach, https://ninjaoutreach.com/what-is-personal-selling/, Viewed 6 Dec. 2017.
Segmentation, Targeting and Positioning Model: What Is the STP Process in Marketing? 2017, viewed 30 November 2017, https://www.mindtools.com/pages/article/stp-model.htm.
Segmentation, Targeting, and Positioning--Consumer Behavior 2017, viewed 30 November 2017, http://www.consumerpsychologist.com/cb_Segmentation.html.
Statistik Wisatawan Mancanegara 2017, viewed 30 November 2017, http://www.kemenpar.go.id/asp/ringkasan.asp?c=110
tnr, A 2017, Cina Masih Dominasi Kunjungan Wisman ke Indonesia, in , Tempo, viewed 30 November 2017, https://bisnis.tempo.co/read/880905/cina-masih-dominasi-kunjungan-wisman-ke-indonesia.
Wisata, E 2017, 130 Tempat Wisata di Malang Batu dan Sekitarnya yang Wajib Dikunjungi, in , Explore Wisata, viewed 6 December 2017, https://explorewisata.com/2017/04/tempat-wisata-di-malang-batu-dan-sekitarnya.html.
DOI: https://doi.org/10.32535/ijabim.v2i2.9
Refbacks
- There are currently no refbacks.
Copyright (c) 2018 Anrico Jusuf Setiadi, Salsabila Salsabila, Yusak Adheo Widyarta, Thet Htar Zin

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Published by :
AIBPM Publisher
Editorial Office:
JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
Phone: +62 341 366222
Email: journal.ijabim@gmail.com (Administrator),
ijabimeditor@ejournal.aibpm.org (Editorial)
Website: http://www.ejournal.aibpm.org
Supported by: Association of International Business & Professional Management
If you are interested to get the journal subscription you can contact us
ISSN 2614-7432 (Print)
ISSN 2621-2862 (Online)
DOI: Prefix 10.32535 by CrossREF
International Journal of Applied Business and International Management (IJABIM) INDEXED:
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.