The Challenges of Healthy Lifestyle: A Study Case of Kentucky Fried Chicken

Chia Yi Chan, Daisy Mui Hung Kee, En Chong, Kim Kim Hak, Pei Hung Aw Yeong, Stephani Stephani, Hani Sara, Bhardhwaj Chanchal, Majdi Anwar Quttainah, Rudresh Pandey, Liem Gai Sin

Abstract


Living a healthy lifestyle is being aware of by our society. Most of the people nowadays will change their eating habits as one of the ways to help them to build a healthy body. As we know, many people are suffered from different types of diseases and the common ones are diabetes, high blood pressure, high cholesterol. KFC contains tens-fat that is harming consumer's health. Their unethical behavior has influenced widely against their customers. It is a serious ethical dilemma that can be found in KFC. The health problems connected to poor diets are well understood too, so there is a consensus that our response to this problem is to improve public awareness of relevant risks and behaviors and the redesign of these damaging food environments. Kentucky Fried Chicken (KFC) is an American fast-food restaurant and the second-largest restaurant chain in the world. Being specialized in fried chicken, KFC is facing a great challenge in this generation which focuses on a healthy lifestyle. The result of this paper will show the changes and improvements that can help KFC to face this challenge.

Full Text:

PDF

References


Agnes K.Y. Law. (2004, June 1). Modeling repurchase frequency and customer satisfaction for fast food outlets. Retrieved from emerald insight: https://www.emerald.com/ insight/content/doi/10.1108/02656710410536563/full/html

Ainun Jaabi. (2018, January 23). Choosing to eat healthy. Retrieved from New Straits Times: https://www.nst.com.my/opinion/columnists/2018/01/327860/choosing-eat-healthy

Andrea Freeman. (2007, December). Fast Food: Oppression Through Poor Nutrition. Retrieved from Research Gate: https://www.researchgate.net/publication/228246708_ Fast_Food_Oppression_Through_Poor_Nutrition

Dana Zomer. (2019). Is Whole Wheat Bread Really Better Than White Bread? Retrieved from The Bread Guide: https://thebreadguide.com/whole-wheat-or-white-bread/

Editor. (2019, January 15). Sugary Soft Drinks and Diabetes. Retrieved from Diabetes.co.uk: https://www.diabetes.co.uk/sugary-soft-drinks.html

Gerbang Alaf Restaurants Sdn Bhd. (2019). Breakfast Menu. Retrieved from MCDonalds: https://www.mcdonalds.com.my/menu/sausage-mcmuffin-with-egg

Gill Hyslop. (2019, March 21). Breaking down the burger: 'It's all about the bun,' say UK consumers. Retrieved from Bakeryandsnack.com: https://www.bakeryandsnacks.com/Article/2018/03/21/Breaking-down-the-burger-It-s-all-about-the-bun-say-UK-consumers

Juicing Nation. (2019, April 10). How to Avoid the Sugar Trap When Juicing. Retrieved from JUICING NATION: https://www.juicingnation.com/avoiding-sugar-trap-when-juicing/

Leanna Skarnulis. (2019). Healthy Fast Food: Can You Indulge Without Guilt? Retrieved from WebMD: https://www.webmd.com/diet/features/healthy-fast-food-can-you-indulge-without-guilt#1

Lisbeth Booth. (2019). Does Boiled Chicken Build Muscle? Retrieved from LIVESTRONG.COM: https://www.livestrong.com/article/550693-does-boiled-chicken-build-muscle/

Malay Mail. (2019, June 18). KFC trialing vegan "chicken" burger in the UK. Retrieved from Malay Mail: https://www.malaymail.com/news/eat-drink/2019/06/18/kfc-trialing-vegan-chicken-burger-in-the-uk/1763419

Malia Frey. (2019, October 29). What to Eat at KFC. Retrieved from verywell fit: https://www.verywellfit.com/kfc-meals-for-500-calories-or-less-3495327

Mediakix. (2019). THE TOP 20 FITNESS INFLUENCERS ON INSTAGRAM TO SEE. Retrieved from Mediakix: https://mediakix.com/blog/top-fitness-influencers-instagram-millions-followers/#gs.Hfs8NYI

Natalie Wolfe. (2018, December 25). KFC investigating after "maggots" found in chicken. Retrieved from news.com.au: https://www.news.com.au/lifestyle/food/food-warnings/%20kfc-investigating-after-maggots-found-in-chicken/news-story/%204558efd8e1cf583 d6c60d0de9c596a10

QSR Stores Sdn. Bhd. (2019). Nutrition Facts. Retrieved from KFC: https://dinein.kfc.com.my/nutrition-facts

SinglePlatform. (2019). Veganism is at an All-Time High: Is it A Fleeting Fad or The New Norm? Retrieved from SinglePlatform: https://www.singleplatform.com/blog/restaurant-industry/trends/the-rise-of-veganism-a-fleeting-fad-or-the-new-norm/

Weebly. (2014, June 4). KFC: Social, Environment, and Economic Impacts on Global Citizenship. Retrieved from Weebly: https://ifakfcbucketcouldtalk.weebly.com/if-a-bucket-of-kfc-could-talk-blog

World Health Organization. (2015). Guideline: Sugar intake for adults and children. World Health Organization, 7.

Yazio. (2019). (Fruit) Juices Calories. Retrieved from Calories.info: https://www.calories.info/food/fruit-juices

Ying San. (2013, May). The Trend of Healthy Fast Food. Retrieved from Australian Journal of Basic and Applied Sciences: http://ajbasweb.com/old/ajbas/2013/may/631-638.pdf




DOI: https://doi.org/10.32535/ijthap.v3i2.823

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Chia Yi Chan, Daisy Mui Hung Kee, En Chong, Kim Kim Hak, Pei Hung Aw Yeong, Stephani Stephani, Hani Sara, Bhardhwaj Chanchal, Majdi Anwar Quttainah, Rudresh Pandey, Liem Gai Sin

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Flag Counter

Published by : Association of International Business & Professional Management
Editorial Office:
Association of International Business and Professional Management (AIBPM) JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
Phone:
 +62 341 366222
Email: 
infoaibpm@gmail.com
Website: 
http://aibpm.org/ 


e-ISSN 2654-7945 (Online)

ISSN: 2685-8800

International Journal of Tourism and Hospitality (IJTH) INDEXED: