Lazada Group

Aw Yong Chai Yee, Daisy Mui Hung Kee, Chen Xing, Pua Yin Qian, Siew Mei Qi, Ahmed Tariq Dehrab


Lazada Group is a Southeast Asian e-commerce company founded in 2012 by Rocket Internet. Alibaba Group was bought Lazada’s controlling stake to support Alibaba's expansion plans in Southeast Asia in April 2016. The unwisely decision making was made the management of Lazada was not performing well. The controlling stake of Alibaba in Lazada has been led to a massive shake-up of the internal culture of Lazada. The people in Lazada may change in their behaviours, mentalities and attitudes along with the systems and processes that introduced by Alibaba Group even though the internal organization and structures are remaining the same. The dynamics of how people will change within the company will be interesting not only for the current employees themselves, but also ex-employees and long-serving customers.

Full Text:



(1 July 2016). A retail revolution is underway in Southeast Asia [Economic data

website]. Retrieved July 1, 2016, from


(15 Apr 2016). The Future of Commerce has Arrived: Understanding the New Asian

Consumer. Retrieved April 15, 2016, from


(15 July 2018). E-commerce players keep burning money [News]. Retrieved July 15,

, from


(28 July 2018). E-commerce market: big players incur big losses [News]. Retrieved July 28, 2018, from

Ellia Pikri (25 October 2017). Between Missing Orders & Late Refunds, Lazada M’sia Finally Explains What’s Happening. Retrieved October 25, 2017 from

Jon Russell (14 April 2016). Spiralling losses show Lazada desperately needed Alibaba

investment. Retrieved April 14, 2016, from


Kamarul Anwar (3 May 2016). Lazada taps rural market for growth in Malaysia. Retrieved May 03, 2016, from

Lazada [Employees’ review website]. Retrieved from

Ryan Mac (12 April 2016). Alibaba To Pay $1 Billion For Controlling Stake In Southeast Asia's Lazada. Retrieved Apr 12, 2016, from

Susan Cunningham (22 December 2013). Lazada, Tesco and the Logic of Logistics.

Retrieved Dec 22, 2013, from


Susan Cunningham (12 May 2015). Rocket's Lazada And Zalora Lost $235.3 Million In 2014 But Are Moving Toward Profitability. Retrieved May 12, 2015, from

Vijandren (24 October 2017). Lazada Malaysia struggling with logistics and backend

issues. Retrieved October 24, 2017, from




  • There are currently no refbacks.

Copyright (c) 2021 Aw Yong Chai Yee, Daisy Mui Hung Kee, Chen Xing, Pua Yin Qian, Siew Mei Qi, Ahmed Tariq Dehrab

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Published by :

AIBPM Publisher

Editorial Office:

Association of International Business and Professional Management (AIBPM) JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
 +62 341 366222



Kuwait University
Prof Majdi Anwar Quatinah (Advisor)
Jamal Abdul Nasser St, Kuwait

ISSN 2622-0989 (Print)
ISSN: 2621-993X  (Online)