The Innovation of Tibo-Tibo Fisherwomen’s Business Development

Tinneke E.M. Sumual, Grace Jenny Soputan, Arie F. Kawulur

Abstract


This paper intends to description of conceptual model of business development innovation which will be applied to fisherwomen’s Tibo-Tibo business in North Minahasa Regency. This study utilises descriptive-qualitative method. Data collections were used focus group discussions (FGD) and observation. Data were analysed qualitatively. The results of the study exhibit that the business development innovation model consist of three categories namely local potentials product innovation (fresh fish), digital marketing innovation and direct marketing, as well as organizational innovation into culinary businesses and frozen food.

Full Text:

PDF

References


Andreas, Budihardjo. 2017. Knowledge Management: Efektif Organisasi meraih sukses, Jakarta Selatan: Prasetiya Mulya Publishing

Akimova, Irina. 1999. Development of Market Orientation and Competitiveness of Ukrainian Firm. European Journal of Marketing, pp.1128-1146

Dirisu, J. I., Iyiola, O., & Ibidunni. O. S. 2013. Product Differentiation: A Tool of Competitive Advantage and Optimal Organizational Performance (A Study of Unilever Nigeria plc). European Scientific Journal, ESJ. 9(34).

Ida A.K. Marini & Nyoman S.K.Ningsih, 2015. Ragam aktivitas ekonomi nelayan terhadap Peningkatan Pendapatan Rumah Tangga Nelayan di Kota Mataram. GaneÇ Swara, Vol. 9. No.1. hal 53-59

Hashi, Iraj. Stojcic, Nebojsa. 2013. The impact of Innovation activities on Firm performance using a multi-stage model: Evidence from the Community Innovation Survey 4. Research Policy, Amsterdam, Vol.42 issue 2. pp.353

Hendra Wawansyah. dkk. 2012. Kontribusi Ekonomi Produktif Wanita terhadap Pendapatan Keluarga. Jurnal Perikanan dan Kelautan, Volume 3 No. 3, hal 95-106

Kahn Kenneth B, 2018. Understanding Innovation, Business Horizons, Vol.61. Business Horizons, Issue 3. Pp 453-460

Kanagal, N.B. 2015. Innovation and product innovation in marketing strategy. Journal of Management and Marketing Research, Vol. 18 pp 1-25.

Kotler, Philip. 1987. Dasar-Dasar Pemasaran. Edisi ketiga. Jilid 1. Alih Bahasa, Wilhelmus W. Bakowatun. Intermedika. Jakarta.

Medase, K & Barasa, L. 2019. Absorptive capacity, marketing capabilities, and innovation commercialisation in Nigeria, European Journal of Innovation Management, Vol. 22 No. 5, pp. 790-820.

Medrano, N. & Olarte-Pascual, C. 2016. The effects of the crisis on marketing innovation: an application for Spain, Journal of Business & Industrial Marketing, Vol. 31 No. 3, pp. 404-417.

Medrano, N., Cornejo-Cañamares, M. & Olarte-Pascual, C. 2020. The impact of marketing innovation on companies’ environmental orientation. Journal of Business & Industrial Marketing, Vol.35 issue 1, pp. 1-12.

Nonaka I. 1991. The Knowledge-Creating Company. Harvard Business Review of Knowledge Management, Harvard Business Scholl Press.pp.21-45.

Quaye, D & Mensah, I. 2019. Marketing Innovation and sustainable competitive advantage of manufacturing SMEs in Ghana, Management Decision, Vol. 57 No. 7, pp. 1535-1553.

Ramirez, F.J., Parra-Requena, G., Ruiz-Ortega, M.J. & Garcia-Villaverde, P.M. 2018. From external information to marketing innovation: the mediating role of product and organizational innovation, Journal of Business & Industrial Marketing, Vol. 33 No. 5, pp. 693-705.

Rohmiati Amini. 2013. Analisis Dampak Pemberdayaan Wanita Nelayan melalui Program Usaha Garam Rakyat terhadap Kondisi Ekonomi Keluarga Nelayan di Kabupaten Lombok Barat. Jurnal GaneÇ Swara, Vol.7. No.2.hal 18-24.

Reniati, 2013. Kreativitas Organisasi dan Inovasi Bisnis, Penerbit Alfabeta, Bandung.

Sánchez-Gutiérrez, J., Cabanelas, P., Lampón, J.F. & González-Alvarado, T.E. 2019. The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation, Journal of Business & Industrial Marketing, Vol. 34 No. 3, pp. 618 – 627.

Sangkala. 2007. Knowledge Management. 2007. Jakarta. PT Raja Grafindo Persada.

Wijitgomen, Bhorntiwa; Wongsansukjaroen, Jedsada, 2015. The impact of Knowledge Management (km) and Innovation on Business Performance: A Case study of Banking Industry in Thailand. International Journal of Arts & Sciences, Cumberland Vol. 8, Issue 1. pp.317-326.

Wahyono. 2019. The mediating effects of product innovation in relation between knowledge management and competitive advantage. Journal of Management Development, Vol 39 issue 1, pp.18-30




DOI: https://doi.org/10.32535/jicp.v0i0.916

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Tinneke E.M. Sumual, Grace Jenny Soputan, Arie F. Kawulur

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Published by :

AIBPM Publisher

Editorial Office:

Indonesia
Association of International Business and Professional Management (AIBPM) JL. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia
Phone: +62 341 366222
Email: aibpm.publisher@gmail.com
Website: http://www.aibpmpublisher.org

Kuwait 

Kuwait University
Prof Majdi Anwar Quatinah (Advisor)
Jamal Abdul Nasser St, Kuwait

ISSN 2622-0989 (Print)
ISSN: 2621-993X  (Online)

INDEXED:

 

INDEX ON PROCESS: